Who is the website for?
Choose a primary audience and identify the decision they need to make. A homepage that speaks to everyone often helps no one take a confident next step.
What should visitors do?
Define one primary action and supporting paths. Plan your navigation, service information and contact experience around those journeys.
What will you keep, improve and retire?
Inventory existing pages, content, URLs, forms and integrations. Preserve valuable material and plan redirects before removing a page.
Who will manage it?
Agree on content ownership, editing needs, hosting and maintenance. The right platform is one your team can confidently maintain.
How will you measure success?
Establish a baseline for qualified enquiries, task completion and performance. Review actual outcomes after launch rather than judging the redesign only by how it looks.